On our website we have menu item entitled Giving Back. On that page are listed all the charities that we have supported over the years. It’s important ro promote our company’s good deeds such as donations. It creates good public relations.
Anytime that we give a donation of cash or gift card to a charity, we want to make sure that charity is listed on our Giving Back page.
Marketing usually creates the gift cards to give away. Marketing should check the website to see if that charity is listed. If it is not, Marketing gives the name of the charity to IT with a request to add the name to the Giving Back page.