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Leo Hamel Policy Letter

Eblast Items Must be Same Pricing

We have a number of different pricing structures used for different types and brands of inventory. Most items will have a comparable “Retail Price” and “Our Price” that we are offering them for sale. Some items will only have a “Price” that we are offering them for sale, including most new Hearts On Fire and new watches, some new jewelry, and some vintage or antique jewelry. But some new items will have a Retail Price and Our Price.

Sending out an eblast that contains a mixture of different types of pricing may be confusing to the customer, leading them to wonder why this one only has a Price and this other one has a Retail Price and Our Price.

It makes sense then when creating eblasts to select 7-8 items that will all have the same pricing structure. Either they will all have a Retail Price and Our Price, or just Price.

Operations will continue to pull merchandise for the eblasts with these parameters in mind.

Leo Hamel, Founder