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Leo Hamel Policy Letter

Display Cases

Any show cases that have specials, discounted items, etc. needs to have a sign, or signs, in them.

This means the ½ off cases have signs, closeouts have signs, etc.

The basic idea:

  1. Advertise the special or unique aspect of that case.
  2. Make more sales.

The signs can be paper made in house but should be attractive.

We can also buy permanent ones for the ½ off case if needed.

Leo Hamel, Founder