Buy Money, Special Discount to Customers Who Spend it at our Stores

The 15% Bonus to Buy Customers

We want to encourage buy customers to spend their “buy money” at our retail store. Therefore, on buy checks over $200, we will give a certificate to the buy customer that gives them a 15% bonus that they can spend in our retail store. This is a great way for buyers to receive referral store credit and get new business into our retail store. These cards will have no effect on how buyers are paid commission.

This is for new customers to the buy side.

This offer does not apply to people who do “trade ins” directly with a salesperson as they usually get more for their trade in when they negotiate that sale. Salespeople who feel that the customer is not being given enough for their trade in are NOT to send customers over to the buy side in order to “get more money” for the customer.

It CAN apply to an existing customer if they are selling us something and had no interest in buying something that day, but were inspired to purchase by the flyer you gave them.

1. New Selling customer YES.
2. Existing customer doing a trade in dealing directly with a salesperson, NO.
3. Existing customer selling YES, but only if a new sale is created by showing this certificate.

IF THE BUY CUSTOMER LEFT THE BUY OFFICE AND WENT OUTSIDE WITH THE CHECK: They could have deposited it into their bank account electronically via a cell phone so we can no longer just accept our own check back as payment for the new item being purchased. Ideally, the customer is asked to pay for the new item with their own money and to deposit our check into their bank account.

If the customer seems upset by that idea, we can stop payment on the check at a cost of $25. That expense will add up quickly so please try to get the customer to pay with their own money and keep our check.

Calculation of Bonus

Take the check amount multiplied by 0.15. Round up to the nearest $5. Example: $250 x .15 = $37.50, round to $40.

Procedure

Fill out bonus slip and give to every qualifying customer with the check. A picture must be taken with the buy check, bonus certificate and the items bought to ensure these certificates are given out. Most customers should qualify but here are the exceptions below:

• Buy is under $200
• Coin & bullion buys
• Buys where the margin is less than 15%, such as some watch and diamond buys (You can make exceptions for this in cases where the customer would really appreciate the bonus. The store will not lose money on the buy since the bonus is for store credit.)
• Unsavory customers (This means people who look like drug addicts or who have caused significant problems. This does not mean people who are simply unpleasant. An unpleasant person may still make a very good retail customer!)

Make sure to write your name & ecode on the slip. That makes it easy for the salesperson to give you referral credit!

Old Town Buy Customers

If the customer is in Old Town and the buyer knows that he or she intends to spend the check on our retail side, the buyer will not even hand the customer the actual check. The buyer will tell the customer to go to the retail side and the buyer will walk the check and the certificate over to the retail side to give to Reception, who will give it to the salesperson who is assigned to the customer.

If the buyer has other buy customers waiting, he or she can hand the check and certificate to someone in Accounting or Inventory and ask them to give it to Reception.

Ideally, the salesperson is told right away that the customer came from the buy side so that he or she can anticipate that bonus 15% that will apply to the sale.

Sales Commissions

If the discount pushes the sale under minimum, so be it. It was a “free” sale that you were not expecting and it was generated by the “buy side.” But with a warning from the “buy side,” you may be able to prevent the sale from going under minimum.

When this Offer is to be Used

Every check written for over $200 is to be accompanied by one of these coupons, except on the rare occasion that we would not want that person as a customer. EVERY CHECK, EVERY TIME.

This should increase our business considerably. Thank you!