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Leo Hamel Policy Letter

What to Do When You’re Not Buying or What You Can Do ANY Week to Improve Your Stats

When you are not busy with customers, or when it is quiet and you have nothing set up, there are productive things that you can do with your time to drum up business for the week and in the future weeks to come, to improve your performance as a buyer, or to use your knowledge to benefit the company as a whole.

These things are:

  1. Follow up with favorite customers to generate your own business
    1. Look in the Smartsheet and your notes for “cold” customers who may still have their items to sell.
    2. Call and ask for referrals
    3. Mention VIP Referral Program gift card
    4. Use rising or falling gold price as a reason to call
  2. Write thank you notes
  3. Write letters to retail customers in the area around your buy office, include a wholesale stuffer
  4. Write Christmas cards at Christmas time
  5. Do extra research on unusual pieces to maximize the BDS and your commission when it’s time to sell!
  6. Read books on Kindle
    1. Reference books on coins, swords, etc.
    2. Self-help books such as Carnegie, Covey, Nightingale
    3. Sales books to help you close deals – Friedman, Little Red Book
  7. Create tutorials to add to the Buy Portal to help other buyers (send to Henry first for review)
  8. Write informative blogs for Marketing to post on our website that position us as the experts with our customers
  9. Write descriptions for Marketing to use in catalogs when requested

No audio books in buy offices please.

Referrals

Referrals from your existing customers are one of the best ways to get new customers. We have observed that approximately 80% of those referrals will sell to you because there is already a connection established with you from whoever referred them. You should always be asking your customers for referrals but especially during a down week.

Call, write, email, or ask in person everyone you come in contact with. Get in contact with these referrals right away, or better yet, encourage your customers to bring person in and introduce you. Either way, get in touch with referrals right away and start setting up business.

We all have ups and downs in the buy offices but doing the above things correctly will increase your buys and commissions now and in the future.

Review this policy often. Use it. You will be glad you did.

Leo Hamel, Founder