Thank You Cards to Vendors, Repair Customers & Others

Always write a thank you card or a “nice to meet you” type card to repair customers, vendors and even people you meet outside of the store. The people you come in contact with outside the store are potential customers and should receive a card from you along with a business card. Vendors will appreciate the “thank you” and also be more likely to help you promptly when called upon. Repair customers are potential repeat customers and will most likely refer other people if they are treated well.

I send thank you cards to nice waiters and waitresses, to the dry cleaners when they are helpful, and I even sent one to a judge who I appeared before (he found me guilty), and even he became a customer. And even stranger, I sent a thank you to the lawyer who represented my opponent in a legal matter, and my opponent’s lawyer became a repeat customer!

So don’t underestimate the power of a thank you card, note, or letter.

These cards should be done the very SAME day that you meet them, or in the case of repairs, the SAME day they pick up their repair. It is great PR (PR = public relations = making people think well of us) for the store and for you as an individual. Also, people really like to be thanked once in a while. How often do you receive “real” mail at home besides the occasional invitation to a wedding or baby shower? You are very likely to remember someone fondly who sends you a handwritten card in the mail. I have had vast success in sending thank you cards to everyone I do business with or meet, and this is one of the core ways I built my business from a suitcase to what it is today.

You each have a job as a public relations person for your department and for the company in general so please send thank you cards whenever you get a chance. If you think that it will bring us business, then you can include a $100/$500 gift card with the thank you!