Save Copies of Promo

Marketing should save 10 copies of each catalog and all other promo pieces for two years. Then throw away all except for TWO COPIES. These should be saved FOREVER!

These copies should be filed in a protected place in boxes sorted initially by which business it is for (LHFJ, LeoFit, or Gem Lab). Next, sort by type of promotion – catalog, OGTY, letter stuffers, etc. and keep those in separate boxes in order by date.

File folders with month and year printed on the label can be used to hold that month’s pieces for each type.