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Leo Hamel Policy Letter

Rev2

Sales and Buying IS What We Do!

Leo Hamel Fine Jewelers is a full service retail jewelry store. We sell jewelry, watches, and repairs to the public. We also buy jewelry, gold, diamonds, watches, and other valuables from the public. In the past, our main focus was on retail sales but now our buying has become just as important. EVERYTHING we do leads towards either selling to a customer or buying from a customer. Our mission is to create completely satisfied customers who return to make more purchases or to sell us more in the future, and who refer their friends and family to us.

We must remain focused on our mission while we go about our daily work, no matter in which department of the company we are assigned. While all of our activities and duties are crucial to our complete success as a business, nothing takes precedence over assisting retail and wholesale customers, or assisting those of us who are assisting customers.

There is always more to be done than time in which to do it. Therefore, we need some rules by which to give priority to our tasks. Each department has its own list of priorities depending on its own part to play in our success. However, the company as a whole has these three imperative rules of priority that supersede all others:

The three imperative rules of priority are:

  1. Assist the customer who is in front of you or speaking to you on the phone.
  2. Assist others who are assisting customers such as salespeople, repair people, and estate buyers when they need it.
  3. Do your usual work in its order of priority.

When the showroom or buy office is busy, everyone may be called on to assist customers including those not normally assigned to the sales or buy department. Any salesperson or buyer may ask any other employee for reasonable assistance when they are in the middle of a sale or buy. If you are asked to assist a customer, drop what you are doing and get out there immediately. Do not talk back or say you are just too busy. If you are already helping with a customer, please say so as nicely as possible. If you notice that assistance is needed or a customer is unattended, go out and ask if you can assist; don’t wait to be asked.

If you are on the floor and a customer asks you for assistance, do your best to assist them and make a sale. If a salesperson becomes freed up while you are assisting the customer, you may turn the customer over to them with full data about what has happened so far.

The only exception to assisting a customer is if it would prevent you from doing some part of your job that HAD to be done RIGHT THEN or else result in disaster and loss of revenue. It would be a rare occasion when you could not take a few minutes to assist a customer. And if you truly can’t assist, get someone that can; don’t just walk away from the customer.

Let’s not forget why we are here, to sell and buy from customers. SALES AND BUYS COME FIRST. ASSISTING THE SALESPEOPLE TO MAKE SALES AND THE BUYERS TO MAKE BUYS IS WHAT BRINGS THE MONEY IN THAT GOES INTO OUR PAYCHECKS. Not selling to customers or buying from customers equates to all of us not having jobs very shortly down the road.

Leo Hamel, Founder