Marketing, Endorsement Personalities Discounts

DISCOUNTS TO ERDORSEMENT PERSONALITIESAND OWNERS OF STATIONS, MAGAZINES, ETC.

In order to capitalize the value of our radio (and any advertising) we need to do the following:

Endorsers

All endorsing personalities (radio, TV, etc) will be given:

1. Employee purchase prices for purchases for themselves and their spouse or fiancé.
2. Family discount for purchases for others than the above.

This will be in effect while they are endorsing for us and ends when they or we decide to stop.

In order for this to be in effect, each endorser will be:

1. Sent a letter stating this to them signed by me.
2. A note will be put into the computer stating it.

Sales will be done through either Lisa or Maggie as there won’t be much commission on these sales.

The salesperson MUST be careful to NOT let the endorser misuse the discount by buying things for friends who would have bought here anyway.

Owners of Media

1. The owner of the station, magazine, etc should be notified that they will get a “family price” discount on any purchases. Sometimes the “top dog” of a media will be given this status such as the President or VP of Advertising. The Marketing person at LHFJ should CSW for any “top dogs” if they think it will help us at the company.

The endorser and the owner should be put on our mailing list and should be sent our catalog and magazine if they didn’t already get it when they visited the store.

Owners and Endorsers should be put on the mailing list (as a prospect – 12) and should be notified that they are entitled to a discount at our store while we are advertising with them.

The Marketing Dept should set it up that a salesperson is assigned to the Endorsing Talent person and to the owner(s).

The salesperson assigned should promote to them like any other prospect.