Follow up New Names

People who call in and leave messages to be on our mailing list, especially those new radio-ad people, NEED to be vigorously followed up to see what it is SPECIFICALLY that they want and then get it delivered.

This includes:

1. Calling if phone number is available to see what they’re interested in. Don’t forget to try information (411 or 1-800-SAN-DIEG) to get the number.
2. Or writing to ask what they’re interested in, and to ask for their day and evening phone numbers, if you don’t have those already.
3. Repeating 1 or 2 until we know what they want and then sell or deliver it.
4. Repeating 1 or 2 again, until we know what they want.

This is vital to make all the promotional money being spent pay off.

If a person doesn’t respond to your 3 tries, change their interests code to “Mailings Off” ( see policy regarding how-to.)